February 27, 2012
Case Study: Managing Director in China
Sao Paolo, the economic centre of Brazil
When top executives need to internationalize, the potential financial and career gains are proportional to the risk involved in the process. Rodrigo was a Marketing VP at a huge food company in Brazil. They were expanding in China through a partnership, but the top management needed a team of managers to move to Shanghai and integrate with the Chinese team to guarantee strategy consistency. They were ready to assign ...
